About Us



MARCIA L. PRESSMAN, PH.D.,   President


Dr. Marcia L. Pressman, President, Institute of Applied Psychology of Santa Barbara, CA, is a Jungian oriented licensed clinical psychologist. She has integrated psychological, physical, and spiritual principles in her private practice for thirty years. Dr. Pressman attended Mount Holyoke College, receiving her B.A. in Philosophy from Columbia University. She attended The Institute Of Fine Arts New York University Graduate School in Art History. She received her M.A. in Psychology from the University of Utah, and Ph.D. in Psychology from Brigham Young University.

LICENSE:   California –  Clinical Psychologist, Ph.D.

Dr. Pressman created the well-known Superbowl Trophy together with the National Football League (NFL) while a Sales Executive at Tiffany & Co.

Dr. Pressman created, designed, and brought together the investigative team for a Study of Stress with The National Football League. The purpose of the study was to develop a Psychological and Biological Predictive Profile of the individual who performs effectively or ineffectively under stress. The collaborators she engaged were: The National Football League (NFL); The National Football League Players Association; The Dallas Cowboys Football Team – Executives, Coaches, and Players; The Cornell University Medical School – Department of Psychiatry, New York Hospital; The Walter Reed Army Institute of Research.

Dr. Pressman worked for three years with Dr. Bernard Siegel of Yale University, internationally renowned surgeon and author of “Love, Medicine, and Miracles”, during which time she focused her psychological and spiritual healing on cancer patients. She has also participated in the field of Addictions and 12-Step Recovery Programs since 1979 in CA, FLA, Wash DC, and N.Y.

For the past nine years she has pursued advanced Freudian and Jungian analytic work, both individual and group;  as well as two years of work with Authentic Movement.

Dr. Pressman has presented her popular Workshop “Growing into Spiritual Maturity” in many national venues.

Her current Workshop is:


Dr. Pressman wrote the poetry and composed the music for the song 

“THE GIFT OF MYSELF” Copyright 2007. All rights reserved.

She also composed the poetry for “THE INVOCATION PRAYER” Copyright 2007.

All rights reserved.

Institute of Applied Psychology, 102 N. Hope Ave. Suite 132, Santa Barbara, CA 93110 (805) 451-5876;   DrMPressman@PsychologyforWomen.org  

BILL POETT,     Member,  Board of Directors

LIFE COACH Author,   ABC’S FOR PEAK PERFORMERS;   LIVE AND LOVE FEARLESSLY.    Mr. Poett has, since 1988, studied, taught, and trained with military, law enforcement, and corporate performance experts throughout the United States and Asia.  Bill holds eleven martial arts degrees and is a knife fighting close combat instructor with more than 20 years of experience working with individuals and teams for whom peak performance is literally a matter of life and death.  He studies and embeds many of the same mental and awareness techniques used in successful combat training in the material he presents for successful LIFE training, adding a proven layer of depth and interest to his presentations.

Founder, THE WARRIOR-HEART PROJECT.  Thirty years in development, and created by Bill Poett, master trainer, these breakthrough experiential workshops lie at the heart of a  transformational program and focus on five key principles:

  • Our universal need to heal, re-engage, re-connect with and re-member (join) our hearts, our fellow man and nature.
  • Our authority to self-define and to live a life congruent with our heart’s desire.
  • How to use the Pre-Socratic Elemental Model to create the most  balanced, empowered, joyful life imaginable.
  • Why love must be balanced with an equal amont of courage. This allows us to have our hearts broken endlessly and never build walls around them, because a walled heart is a dead-heart
  • Learning to in-joy each step along the path. To understand that it’s the journey that is the gift, never the destination. That love, joy and success can be experienced by anyone, anywhere, once they open their hearts, eyes and mind to the beautify and possibility surrounding them.

Bill’s greatest joys in life are his wife Robin, and three amazing daughters, Miranda, Kayla, and Becca.  As an adventurer, sports fitness specialist, licensed pilot, skydiver, and ultra-light backpacker, Bill lives by the creed that life is not a spectator sport.

Bill lives, writes, and conducts workshops on Rancho San Julian, the last family-owned and operating Spanish land grant ranch in California. Deeded to his great-great-great Grandfather Don Jose de la Guerra, the ranch is where the family raises grass-fed beef on over 15,000 acres of land just north of Santa Barbara.

7510 San Julian Road, Rancho San Julian, Lompoc, CA 93436 (805) 637 – 8598;   Bill@BillPoett.com  

MELISSA H. GOUGH,    Member,  Board of Directors


Banking ~ Financial Services ~ Wealth Management Performance-driven and forward-thinking Financial Management Executive offering 20+ years of comprehensive achievements and contributions managing fiduciary relationships with high net-worth clients at well-known banks and financial services corporations. Consistently develop new business, increase profitability, and expand / retain existing accounts through a creative, customer-driven and solutions-focused strategy. Significant experience in the start-up of new banking operations, products, and services and developing teams of top-performing banking professionals. Educate customers on financial products and develop customized solutions that meet their short-term and long-term financial needs. Recruited throughout entire career for providing superior levels of customer service and delivering exceptional results year after year.

Strategic Business Planning  ► Financial Planning & Management ► New Business Development ► Customer Relationship Management ► Account Management / Retention ► Project Management ► Team Building / Management  ► Staff Training & Development  ► Regulatory Compliance ► Financial Solutions & Strategies  ► Wealth Management & Assessment ► P&L Management ► Banking & Investment Products  ► Risk Management & Analysis  ► Portfolio Management



2012 – Present

[The Private Bank is an exclusive part of Union Bank dedicated to the financial needs of high net worth individuals, non-profit organizations, business owners, corporate executives and professional service firms.  The Private Bank is built around teams of wealth management professionals who provide consultative relationships focused on enabling clients to reach their unique goals and dreams.]

Vice President, Regional Director —Santa Barbara, Monterey, and Ventura Melissa works with a team of specialists in wealth planning, investments, risk management, trust and estate services, and banking.  Melissa works with high-net worth clients to help them build, sustain and transfer wealth based on their unique priorities.

Union Bank 1021 Anacapa Street, 3rd Floor, Santa Barbara, CA  93101   (805) 564-6367 melissa.gough@unionbank.com     NMLSR#:  799864


2010 – 2012

[Morgan Stanley is a global financial services firm headquartered in New York City with more than 1,300 offices in 42 countries and 60,000 employees.]

Executive Director, Region Manager — L.A. Metro Region

Recruited to develop a team of 7 private bankers and an administrator to establish a private bank within Morgan Stanley Smith Barney for the purpose of building relationships with high net-worth clients. Developed and promoted banking products, investments, and services to expand customer base. Led national initiative to redesign mortgage underwriting and processing to accommodate a high net-worth model. Introduced tailored lending and securities based lending platforms to private banker channel. Participated in creating and maintaining a system of goal-setting, sales metrics, and compensation initiatives. Ensured regulatory compliance and the development of user-friendly products that appealed to clients.  Ranked #2 nationwide during first year, achieving 190% to goal and increasing year-over-year banking and lending production by more than 50%.  Placed #1 nationwide in 2011, achieving 164% to goal and increasing year-over-year production by over 100%.  Funded the largest tailored lending transaction in firm’s history of $200 million, utilizing a complex configuration of securities-based, margin, and unsecured facilities.


2003 – 2010

[FSB is a bank and wealth management company offering personal banking, business banking, trust, and wealth management services.]

Managing Director — Private Client Group 

Recruited to build and manage team of 3 private bankers and 2 administrators. Led team in marketing private bank lending and traditional personal and commercial banking services. Cross-sold wealth management services, including investment advisory, trust, and brokerage services. Generated leads and grew the business through networking and client referrals. Determined needs of prospective clients and developed uniquely tailored, relationship-based solutions. Managed underwriting, pricing, and structure of locally originated credit requests. Trained team on bank products and financial services. Developed business relationships with new clients and expanded existing accounts. Ensured that team met revenue and profit goals.  Retained an exceptionally high percentage of accounts and customers year after year.  Led team that consistently originated more than $100 million in new loans and $65 million in deposits and investment-management services annually.

BANK OF AMERICA, Santa Barbara, CA

1989 – 2003

[BOA is the second-largest bank holding company in the U.S. by assets and serves clients in 150+ countries.]

Vice President, Relationship Manager (1999 – 2003) Managed private banking relationships from initial contact through execution of recommended solutions. Oversaw investment management, trust, lending, and banking products and services to clients with a minimum net worth of $5 million.

Vice President, Branch Manager (1992 – 1999) Managed several bank branches throughout Santa Barbara with staff of 25 to 40 full-time employees.

Asst. Vice President, Preferred Banker (1989-1992) Mortgage lending specialist covering several bank branches. Assumed responsibility for training and developing new hires.

EDUCATION Golden Gate University, San Francisco, CA Completed 5 semesters towards MBA in Organizational Management University of California, Santa Barbara, Santa Barbara, CA B.A., Organizational Psychology

LICENSES Series 6, 7, 24, and 63 Licenses Notary Public


UCSB Planned Giving Advisors Council, Member Women’s Fund of the Santa Barbara Foundation, Committee Member Police Activities League, Committee Member United Boys and Girls Club, Board Member Santa Barbara Wine and Food Society, Member International Wine and Food Society, Member La Cumbre Golf and Country Club, Member Santa Barbara Council of the Navy League of the United States, Former Vice President and Director

1743 Calle Boca del Canon, Santa Barbara, CA 93101 (805) 455 – 3969;   MelGough1@Yahoo.com

J. M. KREMER,       Secretary/Treasurer,

Board of Directors


J.M. Kremer, Secretary/Treasurer, Institute of Applied Psychology of Santa Barbara, CA, holds a B.A. in Communication Studies from the University of California, Santa Barbara; her degree combined the study of small group communication, philosophy, rhetoric, and media. She is Marketing Operations Manager for BIOPAC Systems, Inc. (Goleta, CA); BIOPAC develops, manufactures, distributes, and supports hardware and software for life science research and education, and is used by academics and institutions worldwide.  



1105 Las Alturas, Santa Barbara, California 93103 (805) 886 – 2040      KarenCrawford1105@cox.net


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